Support Latino Business Day Toolkit 2022

Kicking off Hispanic and Latinx Heritage Month on September 14, Support Latino Business Day invites you to support, shop and celebrate.

SLB Day Tools

Activation Date: September 14, 2022

HASHTAGS

#SupportLatinoBiz 

#SLBDay2022

Website: supportlatino.biz

HANDLES

Twitter: @SupportLatino

Facebook: @SupportLatinoBiz

Instagram: @SupportLatinoBiz

Linkedin: @Support Latino Business

Ways To Participate

Join Our Social Storm!

9/14 at 12pm EST

Feel free to leverage any of the following assets or create your own. Either way, be sure to tune into the conversation by using the hashtag (tag us too!). 

Share this toolkit page and spread the word!

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SLB Day Assets

Feel free to leverage the sample posts and language below to help promote SLB Day on your own website, newsletters, and social platforms (FREE, no email required). 

We look forward to honoring and celebrating juntos!

Sample Posts

Pre-promotion social examples 

  • Latinos’ GDP economic contribution is a key driving force of the U.S. economy – growing 57% faster than the U.S. GDP as a whole. Let’s use our collective influence to support, grow, and fund Latino/x-owned businesses – join us on Tuesday, Sept. 14th to celebrate National Support Latino Business Day! Get involved at https://supportlatino.biz/. #SupportLatinoBiz

 

  • The number of Hispanic business owners has grown 34% in the last 10 years! On September 14, 2022, we’re partnering with communities across the country to celebrate National Support Latino Business Day. We are proud to spotlight the significant contributions of Latino/x workers, entrepreneurs and business owners to our economy and the country! https://supportlatino.biz/ #SupportLatinoBiz

 

  • In 2021, the total economic output (GDP) of U.S. Latinos was $2.7 trillion! Join the National Support Latino Business Day movement on Tuesday, Sept. 14th and help shed light on the incredible contributions of the Latino/x community. https://supportlatino.biz/ #SupportLatinoBiz 

Day of social examples

  • I’m joining the National #SupportLatinoBiz movement by spotlighting my 5 favorite Latino/x-owned businesses. Check out (tag 5 businesses) & support them on the fourth annual @SupportLatinoBiz Day! #SLBDay2022

 

  • If U.S. Latinos were a standalone country, they would account for the 7th largest GDP in the world, tied with France! We are proud to partner with communities across the country to celebrate @SupportLatinoBusiness Day. Together, let’s shop, support and spotlight the significant contributions of Latino/x workers, entrepreneurs and business owners to our economy and the country! https://supportlatino.biz/ #SLBDay2022

 

  • Join us in celebrating National Support Latino Business Day! Together, let’s shed light on the driving force that is the Latino/x-business community, the significant economic contributions they make and the jobs and communities they help create! #SLBDay2022. Visit: https://supportlatino.biz

Post event social examples

  • The number of employees at Latino/x-owned businesses has grown 55% since 2007. National Support Latino Business Day is an annual celebration that gives Latino/x-owned businesses the recognition and access to the opportunities they deserve. Continue the #HispanicHeritageMonth celebration with us & learn ways you can support at https://supportlatino.biz! #SupportLatinoBiz

 

  • In the past 10 years, Latinos have started businesses at a faster rate than other groups—a 44% growth rate—compared to only 4% for non-Latino-owned firms. Let’s keep the momentum going:  join us on National Support Latino Business Day to help empower and embolden the Latino/x business community! Visit https://supportlatino.biz to learn more. #SupportLatinoBiz

 

  • Latinos start more businesses per capita than any other racial or ethnic group in the United States! Join us in recognizing and supporting their invaluable contributions to our communities by continuing the celebration this Hispanic Heritage Month and beyond. https://supportlatino.biz #SupportLatinoBiz 

Did You Know?

ECONOMIC DRIVERS/ENTREPRENEURSHIP

  • Hispanic-owned businesses contribute over $800 billion to the American economy every year.
  • Latinos are starting businesses at a faster rate than the national average across several industries, growing 34 percent over the last 10 years compared to just 1 percent for all other small businesses.
  • Latino-owned businesses reported an average revenue growth of 14%, outpacing the growth of the U.S. economy.
  • Latino-owned businesses employ more than 3 million people, according to the 2019 State of Latino Entrepreneurship report by the Stanford Latino Entrepreneurship Initiative (SLEI), a Stanford University research initiative centered around Latinos in business. All told, Latino-owned businesses account for about 4% of U.S. business revenues and 5.5% of U.S. employment.
  • Latinas are the fastest growing entrepreneur demographic in the U.S, despite comprising less than 1% of those who receive venture capital.
  • Over the last decade, U.S. Latinos accounted for nearly 80% of all net new businesses created.
  • $1.3 trillion: Total sales of immigrant-owned businesses, 2017.
  • 50 percent: Rate at which the founding of new business by immigrants grew, 1996-2011.
  • The U.S. Latino/a population is expanding approximately six times faster than non-Latinos and we have accounted for nearly 80% of all net new businesses created during the last decade. 
  • The Afro-Latino community would rank within the top 25 economies in the world if it were a single country. 
  • Almost 12 percent of all Hispanic immigrant workers worked for their own business in 2017, making them 24.5 percent more likely to have their own business than the overall U.S. population.
  • Latinos’ contribution to GDP is a key driving force of the U.S. economy – growing 57% faster than the U.S. GDP as a whole.
  • If U.S. Latinos were a standalone country, they would account for the 7th largest GDP in the world, tied with France.
  • The total economic output (GDP) of U.S. Latinos was $2.7 trillion
  • Over the past 2 years, the growth of real Latino GDP averaged 5.63 percent, double the rate of the broader U.S. economy
  • One in 200 Latinos opens a new business each month,the highest degree of entrepreneurship of any demographic group in the U.S.
  • Latinos are more likely to be sole proprietors: 92.5 percent of Latino-owned businesses are single-person firms.
  • Latinos start more businesses per capita than any other racial or ethnic group in the United States.
  • The number of Hispanic business owners has grown 34% in the last 10 years.
  • There are an estimated 4.65 million Hispanic-owned businesses in the U.S., making them the fastest-growing segment of U.S. small businesses. 
  • When Latino entrepreneurs start a business, 70 percent of their funding comes from personal savings, according to the Stanford study, while just six percent comes from commercial loans.

 

PURCHASING POWER 

 

 THE WORK FORCE

  • Latinos account for 85% of all farmworkers, 59% of the country’s construction crews, 53% of all employees in food services and 39% of the nation’s total workforce. 
  • Latinos make up a large portion of the labor force in service sectors that were considered essential after the COVID-19 pandemic started (around 65%). 
  • A report published by the UCLA Latino Policy and Politics Initiative examines unemployment figures for Latinas as well as changes in the number of Latinas in the U.S. labor force since the beginning of the COVID-19 pandemic. 
    • Latinas are disproportionately employed in leisure, hospitality and related low-wage industries that were particularly vulnerable to pandemic-related closures.
    • A lack of access to education and training opportunities for higher wage opportunities disincentivizes Latinas’ participation in the labor force overall.
    • Latinas are disproportionately responsible for family care obligations versus Latino men, and they are more likely to stay at home than U.S. mothers of other racial backgrounds. This burden was exacerbated during the pandemic due to the  closures of schools and day care centers.
  • Latinos account for 68.2% of growth in U.S. labor force participation rate.

 

POPULATION/GROWTH

  • The Latino/a population grew from 50.5 million in the 2010 Census to 62.1 million in the 2020 Census,an increase of more than 11.6 million in the span of ten years. 
  • While the nation’s population increased between 2010 and 2020, the Latino/a population increase accounted for more than half, 51.1% of our nation’s overall growth, affirming that Latinos/as are the fastest-growing demographic in America. 

Resources

There are a significant number of resources available for Latino businesses. 

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