We are a national community-led initiative shining a light on the significant economic contributions Latino businesses make. We invite everyone to be a part of the movement to help uplift the Latino/a/x business community!

We’re on a mission

Latino/x-owned Businesses are changing the landscape of our economy and our country. Starting businesses at higher rates than any other demographic, but still unable to scale at the same rates as other non Latino/x businesses especially due to the impact of COVID. Despite many success stories and daily wins, according to a Stanford study, we are leaving over 1.4 trillion dollars on the table. Together, we can change that.

Started by the community for the community in 2018, Support Latino Business (SLB) is a 501.c3 community-led coalition working to uplift, champion, and resource Latino/x businesses to scale and thrive for generations to come.

SLB Holiday Shopping Guide

Shop, Celebrate, Support Latino Businesses

The Diverse Latino Business Community (Free Directory)


Support Latino Business “Day of Action”

September 14, 2021


SLB Day Media Toolkit

Check out our SLB Day Media Toolkit page to find sample content and our downloadable graphics package.

Support the SLB Impact Fund

Register Your Business and be Featured on our platform for free

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