Profile
De Mi Tierra is a natural skincare line that pays tribute to traditional Mexican skincare rituals. We are taking skincare back to basics, just like abuelita, using only earth-made ingredients indigenous to Latin America.
Raised in Chicago by Mexican immigrant parents, I founded De Mi Tierra to honor them and our story. We are a brand rooted in Latine culture and heritage and our mission is to empower Latina women to honor their beauty and celebrate themselves as they are…unapologetically.
We are building a space in the beauty industry for the next generation of Latinas, one of the largest underrepresented and underserved minority groups in the country. We believe in the power of authenticity and De Mi Tierra is here to demand a culturally relevant space in beauty… loud and proud.
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