AEM is a boutique Marketing and Communications firm founded in 1997 by former studio and record business executive, Ivette Rodriguez. We are deeply rooted in Latino culture and lifestyle, we create stories for stories in culturally relevant voices that authentically engage and activate Latinx consumers. We have earned the trust and access of Latino leaders, tastemakers, and influencers across all sectors.
Our capabilities include cultural insight and marketing consultation as well as publicity, promotions, events, influencer activations, digital & social media, community and media relations, and crisis management.
From Oscar-winning independent films to major studio tentpole films, AEM has worked on hundreds of film and television campaigns and are known as trailblazers when it comes to the highly coveted US Latino consumer. AEM is the go-to agency for the top Latino filmmakers including Alfonso Cuarón, Alejandro González Iñárritu, Robert Rodriguez, and has worked on award-winning films ROMA, The Revenant, Amores Perros, Y Tu Mama Tambien, Frida, El Crimen Del Padro Amaro, Maria Full of Grace, The Motorcycle Diaries, Crash and Real Woman Have Curves among others. In addition, AEM has curated and executed Hispanic marketing and publicity campaigns for hundreds of major motion pictures and television series including Iron Man, Superman, X-Men, Deadpool, Kingsmen, The Croods, and HOME, Starz VIDA, and USA Network’s Queen Of The South.
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