Mayors, Community Organizations and Champions Celebrate Fifth Annual Support Latino Business Day Across the U.S.

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National & local communities participate in annual day of action recognizing and empowering  the nearly 5 million Latino-owned businesses driving the U.S. economy.



Austin, Texas, Sept. 14, 2023 – Support Latino Business (SLB), a community-founded nonprofit dedicated to championing, resourcing and collectively working to change the narrative for Latino/x business-owners and entrepreneurs in the U.S., announces its fifth annual day of action, Support Latino Business Day on September 14, 2023.

Helping kick-off Hispanic Heritage Month (September 15-October 15), Support Latino Business Day is a call to recognize, celebrate, shop, and support Latino/x-owned businesses in their communities and across the nation, spotlighting their significant contributions, transformative stories, and their lasting impact.

Driven by industry volunteers and community advocates, SLB has partnered with more than 60 Mayors to honor and show their appreciation for their local Latino businesses, with proclamations and celebrations across the U.S.

Offering a free business directory, resource newsletters, programming, spotlights and mentorship opportunities as well as unrestricted grants, Support Latino Business is made possible thanks to its diverse group of dedicated community organizations, notable voices, and corporate partners.

Through the SLB Impact Fund, Support Latino Business and Small Business Majority are partnering again to host the #SupportSmallBiz grants, looking to provide direct support to diverse small businesses across the U.S., with applications opening on SLB Day, September 14, 2023. To apply and learn more visit,

“Hispanic and Latino entrepreneurs continue to set record growth rates for establishing new business ventures, adding to the fabric of our nation through ingenuity,” said Xiomara Peña, Vice President, Programs & Engagement Small Business Majority. “We’re honored to work alongside organizations such as Support Latino Business to provide educational programming and resources to help build prosperity and power in this community.”

Support Latino Business seeks to continue uplifting the impact made by Latino-owned businesses across the U.S. and works to elevate the vital and unsung contributors to our nation’s economy every day. Through its free national directory, SLB helps patrons connect and find Latino businesses to support. Owners and entrepreneurs can sign up for the free directory at

“Support Latino Business is an initiative rooted in community and powered by collaboration,” said Jennifer Meza, President of Support Latino Business. “We are proud to host our 5th annual day of action and recognition and are excited to partner with Small Business Majority for a third year to provide resources to our thriving but often under-funded Latino business community.”

To find ways to participate in Support Latino Business Day visit and to join the social conversation check out the SLB Day toolkit at


About Support Latino Business

Support Latino Business is a national community-led initiative shining a light on the significant economic contributions Latino/x businesses make, the jobs they help create, and the positive impact they bring to all local communities and the U.S. economy. One of the nation’s most diverse networks of partners – including business leaders, owners, entrepreneurs, local activists, community organizations, elected officials, and corporate brands – come together to tell stories about the impact Latino/x businesses have today, and the endless possibilities they’ll be realizing tomorrow. For more information or to be a part of the Support Latino Business movement, visit:



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